Category: hand lettering, illustration, instagram story graphics
Hailey from @dreaming_outloud is one of Pura Vida's favorite influencers to work with. Since we liked her so much, we decided to let her design her own style pack.
Favorite part of project: The email for this launch had already been designed and it was my job to design the instagram story launch graphics. I love taking a style, and seamlessly matching it to the other graphics in it's family. For this particular project I got to illustrate the flowers used, as well as the hand lettered quote.
Category: Watercolor Illustration, hand lettered type, print materials
Bursting with happy spring time colors, this sticker set was designed with easy breezy beach vibes in mind.
Favorite part of this project: As a graphic designer, most of my work lives happily on the computer and phone screens of many people. With this project my hand-rendered watercolor illustrations could come into the physical world and live on peoples water bottles, rear car windows and anywhere else someone decides to stick one of these vibrant spring-time stickers.
Category: Hand-rendered type, print material
When Pura Vida decided to do a 12 and 18 peg wholesale display I was so excited to be part of the process. For this project I got to hand letter Pura Vida's artisan statement. Mixing script and serif lettering styles is so much fun to do, and I love the way it turned out.
It only adds to the excitement when you get to see your designs in thousands of stores across America.
Category: watercolor illustration, hand rendered type
Pura Vida is a forever summer brand, but when the winter blues roll around it's important to keep the beach vibes strong. These "digi downloads" are free phone wall paper for our fans to enjoy all winter long.
Category: email design, hand lettering and distressed palm art
Pura vida did a collaboration with bachelorette, Jojo Fletcher where she designed her own style pack. My favorite part of this project was being able to create some unique one of a kind pressed plant art that was used through-out the launch.
Category: hand lettering, illustration, phone wallpapers, physical mood board layout and design, email design
In the winter of 2018 Pura Vida launched their Explorer Collection which included a compass and arrow charm. For this project I got to design and layout a physical mood board that would be used in the teaser instagram story and email. I also got to design 4 free phone wallpapers that embodied the Explorer Collection vibe.
Category: watercolor illustration, hand rendered type and printed materials
Pura Vida sends their Monthly Club subscribers stickers in their monthly packs.
Category: watercolor illustration, hand rendered type
Pura Vida launched their Wild Wanderer collection and I got to channel my inner Bob Ross and paint fun outdoor elements that we later used in the launch and teaser email, instagram story graphics as well as the phone wallpapers I designed for this collection.
Category: watercolor illustration
In my free-time I enjoy watercolor painting and decided to do a tropical bird collection. I later used my illustrations to create a repeat pattern that could be used for textiles or a physical product.
Category: hand lettering, illustration, phone wall paper, physical mood board design, email design, instagram story graphics
Phone wallpapers designed for Pura Vida's higher end Wave Series jewelry line.
Category: illustration, package and product design
Category: illustration, hand rendered type, print materials
Category: illustration, hand rendered type, email design, and phone wallpapers
When Pura Vida launched it's Best Babes charms I was excited to impliment an idea that I had where phone wall papers would align to read "best babes" when put together.
